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Methodology

EGCG developed a Methodology to implement Gamification Programs and effort to increase Business Process Performance through user engagement.

The Methodology provides a clear process for managing gamification programs and establishes clear expectations for teams of what has to be completed to deliver each program, in the optimum order and how the work should be done.
The Methodology contains guidelines not rules, it is a roadmap for achievement sustained process improvement. To realise the benefits of the methodology the guidelines must be applied with sound management judgement at all stage of the work.

The disciplined application of the entire methodology leads to sustained process improvement. Benefits of this application include:

  • Clarification of work priorities,
  • Better co-ordination among the major groups working within the organisation,
  • Systematic identification and removal of the root cause or basis of the problems,
  • Prevention of problems,
  • Decision-making based on facts,
  • Achievement of performance objectives in less time, with less rework.

The following principles have guided the development of the methodology:

  • Creates a road map for programs,
  • Control program scope and monitors time, cost, and performance,
  • Minimizes risks and issues,
  • Generates shared value throughout the enterprise.



The methodology consists of a complete structured analysis and design process which is represented through a set of structured Conceptual Maps, which contain the path to get the program goal, to help managers to identify critical tasks and prerequisites at each step of the path.
Through the maps all the relevant tasks/objectives and linkages involved in the program are mapped on the 2-dimensional framework shown in the following picture.
The vertical axis contains the objects which the task is working on and the horizontal axis contains the conceptual phase implemented by the tasks on the related object.
Each map contains the following elements:
- Light blue inner boxes represent program tasks,
- Red arrows connecting program tasks represent inputs/outputs between them,
- External boxes represents either external processes (red) or linked program tasks (dark blue),
- Blue arrows connecting external activities to tasks represents inputs/outputs between them (i.e. constraints).




To get a deeper understanding of the EGCG gamification methodology and the related benefits

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